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A San Francisco native, I am 5/8 educator and 5/8 social entrepreneur. Trained as an industrial designer at the Rhode Island School of Design, I have continued my quest for meaningful work at the intersection of design/business/social impact. This has led me to teaching at Pratt Institute, Brown University's Community Environmental College and at my alma mater, where I founded the advanced studio, Design for Social Entrepreneurship, as the youngest adjunct faculty after working for Design that Matters. I just finished working as a marketing and sustainability consultant for a social enterprise in Kathmandu, Nepal, and am currently the Studio Lead and "Design Therapist" for this year's Design for America summer Fellows Program @ Northwestern.

Tuesday, February 19, 2008

"Good to Great" Chapter 1: Good is the Enemy of Great:


After a road trip across the country, with the sound of Bill Bryer's voice reading a "Brief History of Almost Everything," I found my love of books on tape (or CD rather) My next venture into this form of learning through osmosis was Jim Collins' "Good to Great, Why some companies make the leap and others don't"

I listened to this book while on my commute to and from work and down to Providence on the weekend, and got through it all within a week, when it would have probably taken me half a year to actually read it.

I would like to share these gems of wisdom that apply not only to the business context, but also to one's life in general in aims of self-improvement. I'll briefly and loosely summarize the chapters as my memory serves me and some thoughts and questions they stimulated:

Chapter 1: Good is the Enemy of Great: There are few great companies because so many of us are content with just being "good, " and therefore stop striving for anything more.
- This is a difficult concept to accept, because often times, yes, I too am content in being good. Being "good" is a good thing, and I'm usually too lazy to do anything more. But I feel I should do more, so it puts the pressure on. I tell myself it's something to strive for, and doesn't happen overnight. So, I have just bought myself some more time. i.e. procrastinating on becoming great.

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