Self-Branding: What is your Hedgehog Principle

As I am learning more and more about branding for a company, I am also realizing how much we brand ourselves to convey a particular image. This may be a bit obvious, but it is indeed interesting to acknowledge all the ways in which we brand and market ourselves. Especially with all the online social networks, this self-branding becomes even more important. On a daily basis, we are conveying to people who we are, what we believe in, and what we think of ourselves and the world around us. To list some of the ways in which we brand ourselves (again, obvious, but important to point out):

-What we wear
- What we say
- What school we go or went to
- Where we work
- What we watch
- What we listen to
- What pictures of ourselves we choose to post
- What religion we choose to follow

- How we sign our emails- do you say, "best" "sincerely" "yours truly" "hasta" "ciao" etc? 

- If we have a blog

- Having a website is clearly a more direct form of self-marketing

In looking at all of this, we can tie this in to Jim Collin's "Hedgehog Principle." If we look at ourselves as our own company, to transform ourselves from good to great, we must look at this principle which asks:

What are you deeply passionate about?
What can you be the best in the world at?
What drives your economic engine? (What is your support system?)

In order to go from good to great within our own lives, we must align our self-brand with our Hedgehog principle.

I'm not so sure the last one applies to individuals. There must be an equivalent in this context. Perhaps, What is your upbringing? What are your moral values? What is your support system? (i.e. friends, family, etc.) I think I would vote for this last one as it seems the most equivalent.