Grain Design, a RISD collaborative design company I am a part of on the side from my full-time job, was recently interviewed for an article on Ecolect. Above is a team picture, and below is some of the q & a from the questionnaire.- How did you decide to form the company? (150 words or less)
Founded in 2007 at the Rhode Island School of Design, a ‘dream team’ of RISD talent emerged collectively actively asking how as designers, we could make our world a better more sustainable place to live.
There are many ways one could go about changing our unsustainable consumer culture. One way is by force through various forms of government regulation. Another is through education over time. At Grain, our first step is always to question what sustainability means within the context of each project. Even if a product is made "sustainable", we still have to question its relevance to society. Is it necessary to create new products, or is it more sustainable to provide a service-based design? There are numerous creative ways of looking at a problem to optimize the economic, social, and environmental value.
Grain believes that by optimizing all three systemically; one can achieve the greatest outcome for the greatest number of people. There is no reason sustainable products and services can't be even more desirable than their inefficient and/or toxic cousins. As designers, we must help both businesses and consumers want what is also good. This is why we've created Grain.
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